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Click titles for entire articles.Bethany Adams of Rhetorical Factory

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Queen Motif-A

By Sara Fields, VERVE Magazine
November 2013
“I don’t really see myself as a designer,” [Bethany] says. “But other people do. Everyone brings their own style to the recycled clothing industry — but I’m more of an artist in general. I see clothing as a canvas. I add symbols to make pieces original."

Fashion Designer Finds Asheville Home
By Carol Motsinger, Citizen-Times
August 24, 2013
"The reason I am opening a store is partly to reach outside of Asheville and to educate the rest of the nation on recycled fashion."

Rhetorical Factory 100% Good
By Corina Heich, Laurel Magazine
August 2013
By transforming each piece into something unique, Bethany aims to change the consumer’s relationship with their clothing. “We don’t need any more new stuff,” she asserts. Rather, people should invest in high-quality clothing and appreciate its value as art.

By transforming each piece into something unique, Bethany aims to change the consumer’s relationship with their clothing. “We don’t need anymore new stuff,” she asserts. Rather, people should invest in high-quality clothing and appreciate its value as art. - See more at: http://www.thelaurelofasheville.com/rhetorical-factory.html#sthash.omMVIFhS.dpuf
By transforming each piece into something unique, Bethany aims to change the consumer’s relationship with their clothing. “We don’t need anymore new stuff,” she asserts. Rather, people should invest in high-quality clothing and appreciate its value as art. - See more at: http://www.thelaurelofasheville.com/rhetorical-factory.html#sthash.omMVIFhS.dpuf
By transforming each piece into something unique, Bethany aims to change the consumer’s relationship with their clothing. “We don’t need anymore new stuff,” she asserts. Rather, people should invest in high-quality clothing and appreciate its value as art. - See more at: http://www.thelaurelofasheville.com/rhetorical-factory.html#sthash.omMVIFhS.dpuf

Rhetorical Factory to Open Shop on Haywood Road
By Jason Standford, Ashevegas.com
July 22, 2013

Made in the Carolinas
Video by Richard Green
July 22, 2013

Bethany from Rhetorical Factory
By Morgan Ford, Cisco Kid Blog
March 10, 2013
Bethany uses exclusively recycled clothing combined with original screen prints on each one of a kind garment. Each screen print is made from a photograph Bethany takes of an object that she actually loves and uses.

Rhetorical Factory
By Redress Raleigh
November 8, 2012
Even the studio logo - a question mark - Adams says, “is all about inspiring people to question our patterns and make a shift toward true consciousness and integrity with every dollar spent.”



Photos by Morgan Ford.