Don't Cut Bluff

It takes action all over the place to consciously decide what our future becomes. Voting and campaigning is just one way to use our energy to make change, or resist it.

Three years ago the state of North Carolina tried to sell the wilderness in the Bluff Mountain Area and the community rallied to protect it. It worked, and birthed the Bluff Mountain Music Festival and later the Arts Council.

I know some of this because as I set out to write this article a woman came into the shop looking for a mason jar t shirt and noticed the stickers I have sitting out stating "Don't Cut Bluff". She noted she remembered those, like they were something old fashioned and I had the opportunity to share the article Elizabeth Sauls shared with Phil Cheney who printed the bumper stickers and shared them with me about the current need for action again.

So it goes with this era, we have to sculpt it ourselves again and again and prevent backward steps from being taken.

Let's protect Bluff Mountain! Again! Spread the word!

Send comments to: US Forest Service at

Please use "Don't Cut Bluff" at beginning or end

Lots of wilderness would be broken forever including Native Brook Trout, endangered Salamanders, and 11 Pillizted Woodpeckers, If the land was clear cut for short-term gain.




November 14, 2014


Holiday Gift Guide

At Rhetorical Factory we have something for everybody, and it's all exclusively ethically made.
All of the brands we carry are good-for-the-world, usually it's either made from recycled materials and workers are paid living wage, or is owned and operated by independent artists who source their materials thoughtfully.  If it is Rhetorical Factory Brand, then all of the above are true.

Check out these great options for the different special people in your life!

Available Now At Rhetorical Factory
Open Every Day 11am-7pm
444 Haywood Road

Sisters and Friends Moms Girlfriends and Wives

Wooden Earrings from $10

 Wooden Earrings Made in Poland

Fair Trade Scarves, Gloves  and Hats from $25



Recycled Business Card Holder $14.00

Local Honey Earrings from $10

Grace Kelly Laster Art from $60


Pot Holders $12

Infinity Scarves $52


Babo LuLu Earrings from $24

Dresses from $38

Tops from $25

Michael Smith Shibori $149

Michael Smith Shibori Silk Poncho
R.R. Lumen Perfumes Rose, Hina, Desire $18

Myah Hubbel Underwear from $30

Brothers and Friends Dads Boyfriends and Husbands

Oh So Retro Wallet from $25

Off the Map Art from $36

Screen Printed Tie $20

Button Down Shirt from $28

C.M.L. Art from $125


Pants to Poverty Underwear from $25

R.R. Lumen Cologne Mogra, Katchi Kali, Desire $18

Butch Anthony Art from $60

Babies and Kids Teen Girls Teen Boys

Re Usable Flannel Butt Wipes from $3

Kids Vintage from $20

Phil Cheney Art from $525

Charm Necklace from $18

Dome Earrings $16

Leggings $18

Art Supplies from $5

Books from $5

Customizable Hoody from $52




October 28, 2014


Products ›

Pick Your Print

It's the perfect gift to yourself or a loved one this season- an upcycled piece of clothing made just for you!


We have a huge selection of unprinted items in stock, from t shirts to jackets to brand new hoodies.

The best way to start your piece is to email me at bethany@rhetoricalfactory dot com and tell me what type of garment you want (style, color and size) and what sort of art you want on it.
You can choose between direct prints or patches and applique! I can also add phrases, words and letters priced per letter.

Start Brainstorming!



October 24, 2014

1 Comment

Events › Friends › Travels ›

LEAF Festival

I had a great time attending Lake Eden Arts Festival this beautiful fall.

Phil Cheney was invited to perform live painting, and I was lucky to take up the offer to attend as a guest!

He had a well crafted setup, and luckily several golf carts helped us out here and there.

Phil invited me to paint some as well. I made the rookie mistake of starting with a blank canvas...















But I really like what came out:


Light Don!!


We listened to some beautiful music while painting, my favorites were  Les Cafetaras, The Revelers and Shannon Whitworth


Shannon and a friend

It's always wonderful to be around community. This festival is so clearly dear. Like a ittle utopia that is really happening.






October 15, 2014


Ramblings of the Mind ›


Does anyone even care if things are original any more?

In trying to figure out how exactly to define the term "original" I found myself looking for the key component that makes art what it is. Is it the inspiration source, the concept, the actual drawing or first recreation? Can you mass produce it, project it? Art could be considered original when it's the first physical form of an idea the artist had and illustrated, be it through music, color or design.

Johnny Cupcakes Sues Over Design LikenessFor visual art, would you agree that art is original when the picture, down to the first sketch, no matter the media used to create it was created by the artist originally? I certainly like art that comes from artists who get their own ideas and interpret them on their own. But some say that Picasso said "Good artists copy, great artists steal."

Is there something to be said for the creative reproduction of recognizable images? How about the reproduction or interpretation of a google image search? Banksy Warns of Fake Art

I think it's important to be creative, and I know that all ideas are recycled, mutated and passed around. I believe if an idea visits you and you don't bring it to fruition, it will move on to someone somewhere else. For that reason I feel a responsibility with each idea, even the ones that other people give me and ask me to use.


I guess that when I see another person doing an idea I had or saw but didn't do, I'm glad. But if I see someone doing something that someone else is already doing really well, it's annoying. I think that's what I mean about the importance of being original. It's not that you need to be your own source of inspiration to the deepest core in order not to be a copy cat- but  that you should bring something original that no one else brings. To your art. To Everything you do.

I have already discovered that there is not enough time for all the ideas, probably not even if everyone got together to work on the very best ones. Perhaps if we gave up working on all the bad ideas we would have enough time to make all the variations on recycled tea kettle koozies and garden roofs, board games, screen prints, Halloween costumes, mom presents, infrastructures, permacultures and we'd save the world.

I think that if we at least aim to be original in what we say and do, we can make a big difference in the long run.


But that could be too lofty a goal.


Tell me your thoughts!



 copyright Rhetorical Factory LLC

October 10, 2014


Products ›

Leg Warmers

These leg warmers are really fun to make. I developed the perfect size topper for most calves, made from soft organic cotton and spandex, and attached to the bottom part of a sleeve. The sleeves come from sweaters and turtlenecks- which I use for tank tops and vests!
These legwarmers are truly warm, come in a variety of colors and textures and can only be found at Rhetorical Factory!





Home in the Mountains

On a rainy morning
the fog rolls in
and stays
rain drips
and rolls down gullies
into yards roads rivers and streams

The views
millions of eyeballs
have seen

Oceans of mountains
Thick with our dreams
memories, and ways of getting by

the Oldest shapes
carving a Home
into my heart.

A pathway into my Life.


One of a kind and custom pieces comprise this 828isgreat Collection.

All garments pictured have sold, email for yours!

Dresses $72

Hoodies $62

Shirts $42




September 29, 2014


Events ›

Appreciation Party

We welcome our customers and neighbors to enjoy a fun afternoon party and sale with

music by Jamar Woods,

Art in the Studio by Phil Cheney,

Buy One get one half off on Rhetorical Factory clothing

and the ushering in of a new design!


Come be Appreciated!




September 26, 2014

1 Comment

Ramblings of the Mind ›

Talk with me.

I have had more interesting and deep conversations in the time since we opened our doors than I can count. Actually when I was in high school the big rhetorical plan had been a cafe where people come to exchange ideas and question... so it’s fitting that this component remains true!

One person brought up the same thing I wrote about last week, the growing of Asheville and how she plans to leave soon, has stopped saying “welcome” but now says “why are you here?” to the new neighbors. 
I went to a chamber of commerce meeting to learn more about what they do and found out about their big and successful economic development plan to bring 5,000 jobs here, through tourism and targeted companies. Needless to say their tactics worked, I wonder how many people moved here due to the same campaigns and whether the jobs are gainful employment and how many locals got them... of course I had lots of questions as I always do about information portrayed in only a positive light. Those people at the chamber of commerce did their job well, it’s what they were trained in. I hope they ask the questions and some of them probably do- but I’m not here taking sides. I’m not sure if a boom is bad or good yet. I’ve got my bubble on Haywood Road so I should be able to take it for quite awhile longer... but only because of these conversations!

We talked about slavery and how willingly people take on pre-ordained roles in society. So many societal rules are just taken for granted when in reality they make up our culture and we can consciously choose what that looks like. The world was and still is built on slavery- an un due wealth reached the privileged population  while being robbed from generations of slaves and their eventual ancestry. So now we have this unbalanced wealth flying around,  plus that heritage has grown in time, while the ancestors of slaves develop without that strong free lineage and accumulation of wealth that humans naturally have- both socially and financially. We privileged received from our ancestors our own birth rights as well as the wealth our ancestors stole. But still a person with such a hugely unfortunate family history is just as responsible for consciously reacting to his or her environment here and now- in this country even more so than the average next guy.
Another conversation was about a utopian society where no money or ownership exists. I try not to get too idealistic and involved in hypothetical utopia because a change that drastic in one life time just seems impossible.... Until you stop to realize that it’s all about how we see it. In reality we really are only as good and safe as our neighbors. We have important roles to play and if you look at the really big picture it’s clear to me our stuff is an asset and a burden we already share. 

Money is to blame so many believe and so it is said. I don’t want to blame money because it’s what we have. It’s our system for exchanging energy, it organizes our efforts. It’s still based on faith. With no money, what would happen to fear and evil and manipulation? Would they go away? I doubt that very much, I just think the most psychologically powerful people would use their brains to control, the most physically strong would build the biggest houses, the beautiful people would find others to do their bidding and free loaders would still get out of the work!

We can turn in just about any direction to find something to blame for the badness we see and feel, but it’s really in us. I’m talking about raising some consciousness, taking responsibility and thinking about the hard questions with the soft facts in mind. Teaching our kids that chaos is the name of the game and it’s up to us to navigate each moment and chose right or wrong from a group mentality. Hold the group in mind, but think for yourself. Mob-mentality is the thing that scares me most... because it so much easer to destroy than to create.
There is gravity here after all!


September 19, 2014


Ramblings of the Mind ›


The other day I was cutting off  my hair, and my stylist who has grown up here in Asheville was relishing our town's growth into a city.

I noticed a few months back going downtown and walking around, then coming back to West Asheville and feeling a considerably slower pace. Like an island feel in comparison.

Two or three times a day the traffic on Haywood Road is at a stand still in front of our shop. I know it's that way at least a mile up the road to the bakery.

There are these birds called Chimney Swifts that gather for sleep every night in a chimney right outside my bedroom window. I love to watch them circle and land there. They will be on their way south soon. Last week the flock startled me, they were moving much faster than normal. I watched for awhile and determined they had grown in numbers.

According to a study I heard about on Radiolab, the pace of city is directly related to its size.  They recorded the time it took an average walker to take a step and drew all sorts of accurate conclusions- predicting how many libraries, fire stations, schools the city had just based on it's citizens average footfall. Bigger cities move faster.

Asheville North Carolina is growing. "Hype City USA"

We have a stronghold here. A Bubble at 444 Haywood Road.

I love it so much.  And I am trying to keep it slow.

talk soon